Become Digitally Confident

Grow Your Business Without Sacrificing Wellbeing

Most business owners find growth and digitalization hard. At Avenue Consulting, we have created simple frameworks that help you systemize your growth and increase profits, impact, and joy.

Business Concepts Design

Design a profitable business concept, scalable model, and assets that increase the value of your company. Productize your offers, build innovative, diversified revenue streams, and turn your business into a modern powerhouse.

Business Systems Design

Engineer systems and automation for client acquisition, implement the digital infrastructure; tools and technology that help you grow and scale without sacrificing your wellbeing. Build a digitally elegant company.

Business Expansion Design

Get visibility in the marketplace, design the right positioning and authority, and establish strategic partnerships. Expand your reach and scale your business without sacrificing your life in the process.


Avenue is a Business Growth & Digital Transformation Consulting, Coaching and Education Company. We're on a mission to help growth-focused professionals and industry-disrupting brands create a scalable business infrastructure using our signature framework; The Avenue Growth System™.
We are located in Sweden & Spain, serving customers globally.


Digitalization, Business Model & MarTech Expert


IT Infrastructure & Cloud Service Expert


Coach, Social Media & Networking Expert


We work with experts, service professionals and iconic product brands who want to become digitally confident and build elegant, modern, and scalable companies. Our strength is to think outside the box and figure out unique business models and growth infrastructures for each business owner, combining their unique skills and resources to create iconic brands and businesses. We've helped...
  • B2B Consultants
  • Interior designers
  • Home decor brands
  • Showroom owners
  • Health coaches
  • Brand specialists
  • Wellness experts
  • Spa owners
  • Course creators
  • Furniture makers
  • HR experts
  • Artists
  • Ergonomy consultants
  • Jewelry designers
  • Soap makers
  • Beauty brands
  • Photographers
  • Wellness brands
  • Property experts
  • Lifestyle & local magazines
  • Garden designers


We have created a proprietary system that helps small business owners digitalize, grow and scale with ease. The Avenue Growth System™ helps you...
  • package your skills and expertise into products and services that sell
  • productize your services and operations so your business becomes efficient and scalable
  • redesign your complete client experience from onboarding to offboarding and referrals
  • systemize your client acquisition: sales, marketing, and brand building
  • become a confident CEO when making decisions about technology and tools
  • tackle the “messy middle” when you go from a startup to a mature business
  • build the infrastructure your business needs to grow: processes, technology, and people
  • automate the key business operations to be able to remove yourself from the minutiae
  • expand your reach and scale your business without sacrificing your life in the process

Operational Efficiency

Finally have a business that is simple and joyful to run, grow and scale. When you have the right business model and the right systems in place, running your business becomes effortless and fun.

Perpetual Growth

Finally have the systems that enable expansion in place. When you expand your business and have the right infrastructure to meet the demand, your growth becomes perpetual.

Impact & Influence People

Finally have a business that makes an impact. When you combine the right idea, messaging, and model with expansion tactics, you become seen as the influencer and changemaker in your industry.


We provide consulting, coaching, and education for businesses of all sizes. We tailor your growth & digitalization avenue to suit your individual needs and business stage. Download the info package and learn about our services!

Avenue For Growth

Avenue For Growth is a 12-week implementation program dedicated to building and leveraging your Growth System. We build the essential growth components, systemize your offer, and build a solid sales and marketing system. Possibility for 1:1 support.

Avenue Advisory

Avenue Advisory is a private consulting & coaching program designed to take your business to the next level. We tailor The Avenue Growth System™ to fit your business and needs and help you transform your business and scale.

Operations Management

We occasionally join companies as Fractional Growth & Digitalization Operations Managers. Our O.M. customers are scaling rapidly, going international, they have small teams and revenue north of 1-2 MEUR. We decide together the scope and capacity.

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Joana offered a massive help on how to scale a small business and take it from startup phase to growth. It was a long-life takeaway!

Raquel Carvalho | Founder & CEO Natural Health Academy

I took this course in Feb... it helped me a lot in my business... During the course I could evaluate my ideas, set a realistic plan, take the right decisions and keep my self on track. Before this course I was completely confused for a long time, in big doubt and could not see things clear. I'm glad I did this step and I highly recommend.

Thank you Ali for your precious experience, I sincerely enjoyed the time i spent in each class because all info you were giving in simple way straight to the point, easy to understand and apply. Looking forward for more collaboration with you.

Nihal Sedky | CEO at Thalath

Avenue is a great program and cooperation with Tiina as a coach is educative. Tiina showed me many strategies and possibilities on my way to my own business.

Agata Ceglecka | CEO at AC Recruitment

Ali's understanding of human relationships and business are quite extraordinary, and I know from personal experience that she can see where and why you're stuck and how you can get out of it. Ali is generous and passionate, she sees big and small things that others can't see, she's a real creator.

Simona Mango | Classical singer, vocal coach and nutrition coach for classical singers

I can highly recommend Tiina and Avenue. The program and the energy gave me the Power to improve and walk further out of my comfort zone. Made me more digital and crossed new boundaries. It was a pleasure and great business opportunity to work in her program.

Karin Holmström | Artist & Entrepreneur at

It was an absolute pleasure to work with Joana. She has a thorough knowledge of international sales, branding, budgeting, retail and marketing and is always the utmost professional.

Elizabeth | CEO & Founder at Portfolio Luxe

Ali is very calm and kind in her manner and listens intently. She has great advice for the issues you are facing and was able to connect me to people who could help. I would definitely recommend working with her.

Sam Crane | Singer, songwriter, guitarist and performer

I have had the opportunity to work with Tiina and I value her never-ending capability and performance. She is extremely result-focused with great social competence why she skillfully can engage teams to achieve objectives. She is passionate about her roles and tasks, her drive and entrepreneurship is a strength I admire. I would anytime and without a doubt hire Tiina again and strongly recommend her capability.

Patrick Winther | Head of ICT Service Operations at Tieto Corporate

It’s rare that you come across someone who is as generous with their time and energy to support you as Ali. I have had the pleasure of working alongside her for many years, learning from her each and every time.
Ali’s ability to juggle multiple projects is astonishing, all while building and nurturing her network, and yet still finds time to focus on individuals. As a team member or a leader, you will be blessed to have her by your side.

Fiona Catchpowle | Menopause Doula, author, founder of The Menopause School, passionate educator, building awareness & knowledge of the hormone highway.

Joana is a consummate professional who I thoroughly enjoy working with and would highly recommend. She is an experienced International Sales & Marketing Manager skilled in brand building and business development in a global arena.

Jane Wild | Owner TRS&CO Europe

I have had the great pleasure to work alongside as a colleague, together with Tiina at an international IT-company. Tiina worked as a consultant and PM for many of the cases I sold to our customers. Apart from being skilled and motivated, she was always passionate about the client and their expectations and made sure we met the strict budget and deadlines.

Even when tough business decisions had to be made, she always succeeded to onboard the client on the necessary path and way forward; all the time with her warmth and passion and deep respect for the client. I would be happy, proud and grateful to work with Tiina at any given time again!

Claes Lemnell | CEO at Nordics VirtusaPolaris

Hi, I'm Tiina.

My passion is to help small business owners systemize and digitalize their operations to increase profits, impact and joy.

Tiina Wilen is the creator of Avenue Growth System™ & the CEO of Avenue. She and her team help growth-focused business owners build assets, systems and infrastructure required for sustainable business growth.

Tiina holds a Master of Science in IT Engineering, a Bachelor in Business, a certificate in Client Acquisition and a Diploma in Interior Design.

Tiina works as a growth coach for several successful small businesses and occasionally as a fractional CMO/CGO for businesses, preferably in the design space, that build iconic brands and scale beyond the 2-5 Million EUR mark.

With a solid corporate background in IT and finance, travel, hospitality, and design, she has worked as a CEO, IT & management consultant, project manager, business developer, and process manager with responsibility for multi-million EUR offshore operations and a global team of 300+ software engineers, global manufacturing & shipping processes and international sales and partnerships.

She and her team are dedicated to helping small businesses create innovative models, profitable offers and exciting brands, and scale past their current capacity with the right infrastructure. She also invests in digital assets and owns several media & publishing B2B and B2C brands.

Her favorite hobbies are decorating homes and growing flowers, and she tends to move furniture - a lot. Tiina doesn’t cook; luckily she married a guy who does, and her secret superpower is building stuff.

Born in Helsinki, Finland, Tiina is a mother of 2 and the Wilén family lives a harmonious small kids life in the Swedish countryside with their Staffie pup Franklin.

She believes building a business should be fun. She also believes implementing assets, systems and processes is the only way to really grow and scale a great business. Lastly, she believes growth – business and personal – is a choice.

Without hesitation, I offer a glowing recommendation of Tiina.

After being introduced to her work and method, I decided to become an Avenue client and I must say my time and money was well invested.

Avenue is not like other programs that you don't do anything with. It engages you to really engage your business and your leadership from the perspective of REAL growth which is all about having a strong foundation in vision, direction, strategy, and implementation.

Tiina really shines when it comes to operations. And the special touches she infuses into the experience, like the CEO Week's, brings surprise and delight to the growth process.

Avenue has supported me in committing to reaching a new standard in how I lead my business. For that, I will be forever grateful.

Ozioma Egwuonwu | Chief Strategic Transformation Officer | TEDxSpeaker | Strategic Advisor | Keynote Speaker | Consultant

I have long experience as a manager, and have also run my company for several years. Even as an experienced manager you sometimes get stuck, and especially if you are an entrepreneur with your own company.
It's good to have someone outside who can coach you forward. If you have long experience yourself, it is even more important to find a coach who understands your situation and can coach you at the right level. Then it's not about having the support of someone who knows your brand, it's about finding a professional for strategies and models, ideas, and inspiration to lead me forward in my business.
Finding the right person for this is important, as you as an entrepreneur invest your time and money.
For four months I have hired Tiina as my private coach, and this has been well invested money. Tiina has quickly understood my situation, and guided me forward to feel good and able to lead my company forward. She has motivated and given me tips, she has inspired, and expected results. These four months have been much needed for me, I have regained the joy of running my successful business even longer. "Sky is the limit and Tiina helps you get there"

Mariana Ramselius | Interior Architect at Silander Holst S.L

I met Joana while taking part of a Linguistics/Digital Learning international work project for the Minho University. We worked together in Portugal and Madrid. Joana was a great team member, showing honesty, proactivity, ambition, high social and linguistic skills and an enthusiastic strategic bright personality. Later on we both worked again in Spain at the same time. It was always a pleasure to collaborate professionally with Joana and enjoy her lively sense of humor and positive spirit.

Sergio Hamilton | Co-Founder & MCO Vinosenses, San Francisco

Our sales were relying on word of mouth. Joana started working with us and immediately she put in place sales, branding and retail strategies. We’re still working with her for over 2 years now.

EFD | Founder & CEO Argan Meadow

I have attended a lot of different educations during my time as a business leader. What Tiina does with the Avenue Program is that it connects the dots to make the picture complete. This is unique. I’m really excited to see how our results will improve in the future.

Barbro Axelsson | CEO at Durewall Institutet

Tiina is one of the most brilliant business model & systematization minds I know. I would recommend to get her coaching, mentoring, support or picker her smart brain any way you could. Start to listen to one of her many golden tips on her pod, insta, FB or any other social channel.

Maria von Post | Netlight

I am very excited since I just had a business coaching meeting with one of my clients where we did the core exercises and she was so happy!

Floor Schmeitz | Avenue Certified Growth Coach | Founder of PlayBook for Magic

I have been in business for 5 years, however until last year it was more of a sideline to my fulltime job, so I had never really taken it that seriously. I left my fulltime job last year to peruse my dream which worked out harder than I thought!

I signed up to Ali’s course as I wanted to learn about starting up a new business, what I would need to do prior to starting, monthly, quarterly, yearly etc. I learned so much during the course.

The good thing is that it can be applied to any type of business. Ali certainly knows what she is talking about! I would not hesitate in referring someone to this course.



We are committed to helping you increase your company's value, operational efficiency, profitability, impact and personal joy.